Fudge has sweet success: ‘It takes a village… filled with great people.’


By Sherry Bunting

MADISON, Wis. — It’s not every day that a 10-year-old fifth grader garners grand champion with a junior 2-year-old at the World Dairy Expo, but that’s what Lake Mills, Wisconsin youth Ashley Brandel and her Maple Fudge of 12 Oaks did back in 2016 as first-timers to the colored shavings in Madison, Wisconsin, where they earned their first grand champion banner in the International Milking Shorthorn Junior Show.

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First time grand. Ashley 10, Fudge 2 (2016 World Dairy Expo)

The dynamic duo repeated this performance in the 2017 International Milking Shorthorn Junior Show and three-peated again in 2018 — with the added bonus of earning 2018 grand champion honors in the open competition as well.


In 2018, Ashley was 12 and Fudge was 4, and they made more memories in Madison that year — with a team of family and friends that have been there to share the journey, which has continued through the World Dairy Expo of 2021 (see more at the end of this updated 2018 article).


“It takes a village,” says Ashley’s mom Tracy Brandel, “and our village is filled with great people.”

In announcing Fudge as 2018 grand champion of the open show, judge Brian Behnke said: “I’m not a sap, but I get emotional when it comes to good cows.”


However grand she is to others… To Ashley and her brothers Colton and Justin and sister Katie, Maple Fudge of 12 Oaks is “just Fudgie.”

“These two just know each other so well because they grew up together,” Tracy relates, confiding that she hopes Fudge can talk Ashley out of the teenage years.


“There’s not much to get excited about in the dairy industry these days, but this is something to smile about,” says Ashley’s aunt, Cindy Krull-Begeman, part of the extended fan club shedding a few tears at ringside.

In addition to leading ‘Fudgie’ to grand champion, Ashley could be found throughout the week taking care of her cow and others where they were tied-in, and gaining confidence from the team of siblings and cousins and friends and mentors around her.

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“My biggest focus is always trying to set her up as good as I can — and to keep her head up,” she says. A tall order, considering their difference in size, but one that Ashley handled like a pro.


Fudge was Ashley’s first Milking Shorthorn purchased with her brother Colton as a baby calf from Mapleton Valley Farms, Oconomowoc, Wisconsin during the Wisconsin Dairyland Milking Shorthorn Sale in 2014.

When Fudge calved for the first time on March 10, 2016, the team of family youth quickly realized she was special.

Always together, Brynn Emery, Ashley Brandel and Mariah Strauss with Fudge (2016)

“We worked as a team to get her here the first year,” notes cousin Mariah Strauss. Pointing out her conformation and udder, Mariah adds that, “She’s not your typical Shorthorn.

“Ashley was worried about showing Fudge at Expo two years ago because she had never shown here before,” says Carley Krull, another of Ashley’s older cousins. “I told her to get into her groove and just realize it’s another show. I told her: ‘You know what you are doing.’”

Sage words for a young lady who can’t help but impress with her focus in and out of the showring.

Ashley and her brother Colton started their growing herd of Brand-New Milking Shorthorns. They use the Brand-New prefix also for the small herd of Holsteins they enjoyed showing, but wanted to branch out into another breed.

Ashley and Fudge (2017) grand champion World Dairy Expo with mom Tracy, sister Katie and brother Justin

“We told them to do the research and bring us their bullet points,” Tracy recalls. “We went to a few sales. Then we reached out to breeders as the kids decided what breed to branch into. The Agnew family at Mapleton Valley Farms has been wonderful in helping them get started in this breed.” They are the breeder behind Fudge and her dam.

Ashley has been showing Fudge from spring calf at the county and state fairs to 7-year-old lifetime merit, production and multi-year World Dairy Expo grand champion cow.

Not only did Fudge garner top cow of the junior and open Milking Shorthorn competition at the 2018 World Dairy Expo, she was supreme champion that year at the Wisconsin State Fair.

The Brandel siblings grew their herd to eight Holstein cows and three Milking Shorthorn cows by 2018, as well as eight Milking Shorthorn heifers. 

Their Brand-New herd is part of Straussdale Holsteins, Lake Mills, Wisconsin, where their father Matt Brandel is in partnership with his uncle Jim and cousin Bruce Strauss. The 230 registered Holsteins are known for quality with a rolling herd average of 27,500M 3.8F and 3.1P with somatic cell counts consistently below 100,000.

“The kids are extremely passionate about what they love, and very serious,” says Tracy. “We have impressed upon them that what they do in the barn matters, that if they work hard in the barn first, the rest comes later.”

For Ashley, the unexpected high-point came early — due in part to having a Milking Shorthorn that breaks the mold and in part to Ashley’s own obvious work ethic.

On the morning of the Expo supreme pageant, she was awake “super early,” her cousins relate. “We told her to stay busy and just don’t think about it.”


Good advice that she followed. She could be found in coveralls bedding and grooming and cleaning their area of the show barn just hours before the pageant.

“Comfort is the big thing,” Ashley said as I interrupted her work sitting cross-legged brushing out tails. “I want the cows to be comfortable.”

While Fudge attracts honors from Expo judges for the way she is put together and her tremendous milky udder, Ashley is quick to point out her personality: “She’s very expressive. She whines when she’s hungry, and she lets me know when she’s happy.”


With the Milking Shorthorn breed have come opportunities for youth like Ashley and Colton to learn and use genetic tools through the genetic expansion.

They each have a foundation cow in their Brand-New herd and had decided on this breed because of their high standing in fertility and good feet and legs, according to Tracy who notes that the Milking Shorthorns are also an approachable breed for young people getting started.

“Through genetic expansion, it’s not like there’s 500 bulls to choose from (and they are ranked among breeds) so this has been a good learning tool for the kids to understand what those sire proofs mean and to breed for the traits they want,” Tracy explains. “They look at who to breed their cows to. They understand that they have one cow that is a more typical Shorthorn, more tight-ribbed with a shorter neck and then there is Fudge, and she doesn’t fit the stereotype. They can look at those traits and be part of the genetic expansion in the breed.”


The Milking Shorthorn breed standards have largely embraced a form of genetic expansion in an effort to continue genetic improvement that avoids inbreeding concerns, yielding dramatic improvement in both production and dairy conformation over the past 30 years, while retaining a breed identity, according to the American Milking Shorthorn Society.

Tracy says the decision by Ashley and Colton to expand into Milking Shorthorns was theirs: “It’s their project and their money, and they invest it. We trailer the cattle, pay the entry fees and help with the feed. But when it comes time to do the work, it’s their work.”

Fudge was in her third lactation at the 2018 World Dairy Expo, with previous lactations well over 25,000 pounds. She had her third calf, Frannie, that year in June, and Ashley relied on Udder Comfort to get that silky, milky udder ready for the fair in August and World Dairy Expo in October.

The Brandel, Strauss, Krull and Brandenburg families have been using Udder Comfort a long time — not only at the shows, but also at home in preparing fresh udders for lactation.

Matt Brandel and Jim Strauss have been using Udder Comfort for fresh cows at Straussdale Holsteins for over a decade. “It takes away the swelling and edema and we see it help with our milk quality,” they explain. “Cows recover faster. It’s easy to apply and works better than other products.”

The third time out for Fudge generated a lot of excitement at ringside, and Tracy observed that, “It really is a team effort. I can’t tell you how thankful I am that these kids can work so well together.”

Ashley and Colton’s younger siblings Katie and Justine are involved in junior activities too, and ahead of the four Brandel children are their Strauss and Krull cousins, and their friends and mentors in the Brandenburg, Hildebrandt and Emery families.

When they are all together, there’s a lot of excitement. Some enjoy the showing, others enjoy the clipping and preparing of cattle for show, and the results speak for themselves as they do well at the county and state fairs while caring for a large string of cattle. Some have also branched into showing market livestock and doing equine events.

“When we step back and look at what they do, it’s pretty cool. They are hands-on and the older ones help the younger ones learn. There’s all kinds of teamwork going on,” says Cindy Krull-Begeman.

And at every level, they have some pretty awesome role models.

Most of the gang at the Jefferson County fair, Summer 2017 (back l-r) Olivia Brandenburg, Mariah Strauss, Carley Krull, Colton Brandel, Carly Strauss, Noah Heise, (middle l-r) Sawyer Brandenburg, Kenzie Emery, Erin Strauss, Emily Strauss, Brynn Emery, (front l-r) Emerson Brandenburg, Owen Strauss, Ian Emery.
2021 photo: ‘Fudgie’ with Ashley Brandel (at halter) are surrounded by family and the village that helped them take this cow from a baby calf seven years ago to four-time junior show grand champion and two-time open show grand champion. Pictured are the awards Fudgie earned in the 2021 World Dairy Expo’s International Milking Shorthorn Show.

UPDATE – 2021 WORLD DAIRY EXPO International Milking Shorthorn Show

Judge Dean Dohle says ‘There’s no denying this aged cow’ as ‘Fudgie’ makes it four, plus two

MADISON, Wis. – “There is no denying this aged cow,” said judge Dean Dohle about Maple Fudge Of 12 Oaks as he declared her two-time grand champion of the open show and four-time grand champion of the junior show during the International Milking Shorthorn competition at the 54th World Dairy Expo in Madison, Wis. Sept. 29, 2021.

Known as ‘Fudgie’ to Ashley and her siblings, she represents the start of the Milking Shorthorns in their show herd project at Straussdale Farms, Lake Mills, Wis. Together, Ashley and Colton purchased ‘Fudgie’ as a baby calf from Mapleton Valley Farms, Oconomowoc, during the Wisconsin Dairyland Sale eight years ago. Ashley was just 10 years old when she led the now lifetime merit cow to her first World Dairy Expo grand champion honor in 2016. An October 2018 story in Farmshine chronicled the story of Fudge and the ‘village’ the family says it takes for young people to have these opportunities.

Ashley also had the junior champion of the junior show, a winter yearling Maunesha Creek Easy On The Eyes-EXP. The reserve junior champion of the junior show was awarded to Britton and Cameron Allen, Stitzer, Wis. for their fall yearling Lazy M Jekyll Zella-EXP. Lazy M was premier breeder of the heifer show.

Tracy Brandel says she is thankful for her husband Matt and son Colton and the rest of the Straussdale team keeping up with the farming at home to allow the younger Brandels and their team to have these junior opportunities to compete. She also expresses gratitude for Hildebrandt Family Farms, where Fudge is cared for daily. “It takes a village,” she says.

Below, as a 7-year-old, Maple Fudge of 12 Oaks topped both open and junior International Milking Shorthorn Shows at the 2021 World Dairy Expo on Sept. 29 with the judge noting her youthful appearance. Then, on Oct. 29, Fudge classified EX-95 with a 95-point mammary and is just shy of 125,000 pounds of lifetime milk.

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